The new version of Jahia’s A/B testing and personalization solution gives digital marketing teams more autonomy to optimize campaigns, landing pages, and content. Jahia Solutions Group, providers of an open-source digital experience platform, has released version 1.6 of Marketing Factory, its A/B testing and personalization solution. Marketing Factory 1.6 provides data-driven optimization and personalization tools, based on powerful analytics, to help companies understand their website visitors’ expectations. It allows users to collect and analyze data, test variants, deliver personalized content on every channel, and monitor their campaigns and goals achievements.