collectID unlocks exclusive content for Nashville Predators Pekka Rinne retirement jersey
St. Gallen, SWITZERLAND – March 17, 2022 – collectID, a company that enables brands to turn their product into a communication channel to share content with their fans, has worked together with the US NHL (National Hockey League) team Nashville Predators on the launch of the limited edition jersey that marks the retirement of Pekka Rinne.
Pekka Rinne is a Nashville Predators franchise icon who announced his retirement in 2021 following a decorated 15-year, 683-game career with the Predators and led the team to their Stanley Cup Final in 2017.
Five hundred limited edition jerseys commemorating the night Pekka Rinne’s number was retired were released on 24th February. It was the first time in history that the franchise has honored a player with a retired jersey.
Each jersey contains a collectID NFC tag allowing fans to register the ownership of the jersey to unlock exclusive content from Pekka’s career and get further updates from the franchise.
In addition, the history of the jersey, including a video of Pekka Rinne’s number retirement ceremony, is stored immutably on the blockchain, making the jersey even more unique and valuable.
David Geisser, Co-founder of collectID commented on the partnership, “It was a fantastic opportunity to collaborate with the Nashville Predators to make this last jersey of Pekka Rinne so special. The jersey becomes much more than a physical product. It’s becoming a living jersey because collectID allows the Predators to add new features, content, or vouchers to the jersey. Bringing the jersey alive and using it as a tool to give something back to the fans, has been one of our founding objectives at collectID. The feedback the team has had about Pekke Rinne’s retirement jersey has been so positive, it has really spurred us on to find new and innovative ways to connect sport legends to their followers”.
Dave Urso, Senior Vice President of Operations for the Nashville Predators and Bridgestone Arena added, “We are excited to partner with CollectID on this jersey project. Adding this technology to the Pekka Rinne retirement jersey offers us the ability to communicate directly with our fans in a very targeted fashion while delivering exclusive content to them. We look forward to future integrations with CollectID, again offering exclusive opportunities for our fans that they can not get anywhere else.”
View a short video of how collectID works on the Nashville Predators jersey here.
About Nashville Predators
The Nashville Predators are a professional ice hockey team based in Nashville, Tennessee. They compete in the National Hockey League (NHL) as a member of the Central Division in the Western Conference, and have played their home games at Bridgestone Arena since 1998.
The club was founded in 1997, when the NHL granted an expansion franchise to Craig Leipold, with the team beginning play in the 1998–99 season. After five seasons, the Predators qualified for their first Stanley Cup playoffs during the 2003–04 season. The Predators advanced to their first Stanley Cup Finals in 2017, but were defeated by the Pittsburgh Penguins in six games. In the following season, the Predators won their first Presidents’ Trophy and Central Division title.
About collectID
collectID, headquartered in Switzerland, solves the problem of counterfeited products and creates a gateway for physical products to the Metaverse/Web3.0 by combining encrypted, smartphone-ready NFC tags with secure NFTs on blockchain. collectID is working with international top teams like Nashville Predators (NHL), Atlético Mineiro (reigning Brazilian Champion), Bayer Leverkusen and VfB Stuttgart (German Bundesliga) as well as leading luxury brands like Maison Mollerus.
To learn more about collectID, click here