Turnadon raises €1 million for next generation display

Turnadon, a Paris-based start-up that is disrupting digital out-of-home advertising (DOOH), has announced a €1 million round of financing. With this new round of financing, Turnadon aims to accelerate the development of next-generation outdoor advertising by refining its technology, which uses data to optimize the results of advertising campaigns, and to expand its geographic coverage with a deployment in five new French cities. Also on the agenda: the possibility of broadcasting simultaneously on 500 screens in France, including 250 in the Ile de France region.