DOOH: Turnadon offers a pay-per-visit service

Turnadon, the outdoor digital advertising network, has announced the launch of its new performance-based outdoor digital advertising offer. This allows advertisers to be billed per visit, rather than per campaign (number of screens, locations, etc.). Reserved for the Drive-to-Store, this new offer aims to evaluate the results of campaigns. To this end, it counts the number of people who, after being exposed to an advertisement broadcast on Turnadon screens, have moved to the location highlighted by the advertiser.