Antoine Cheriet

With a Master’s degree in public and political communication, I quickly took my first steps at Hill+Knowlton Strategies Paris where I worked on numerous B2C issues, notably for Huawei & LG during the MWC, as well as RSPO and AMCOR in their crisis communication. I then joined Publicis Consultant, where I accompanied companies such as Netflix, Legrand or Sonos during events such as the CES Las Vegas. I had the chance to participate in the arrival of the American company Palantir in France, and the launch of the weekly magazine “Vraiment”. More recently, I was in charge of press relations for Laboratoires Expanscience and iziwork. I also helped the American brand Halo Top launch his ice cream products in France.

Passionate about reputation and image building, I had the opportunity to implement these practices for many companies during their development in France.
With a real appetite for the world of technology, I decided to pursue my career in this sector by advising start-ups and large companies on their communication strategies.

Main areas of expertise:

• B2B and B2C press relations
• Benchmarks & analysis
• Reputation strategies

What I prefer:

• Analysing current events and social trends
• Public speaking and the training involved
• The relationship with the press