When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...

"Aren't we overdoing it on the form, even the formatting, of press releases?" Short answer: no. No, we are not overdoing it. Putting it into context. The press release is THE cornerstone press document. The cornerstone of press relations. The press release first...

There are numerous communication tools in press relations: the press release itself, op-ed, pitch, press alert... but how do you know which is adapted to your PR needs and, above all, how to use them well? Let's start with the star of PR .... the darling of...

How to choose a press relations agency? Obviously, we would be very tempted to tell you “look no further, StoriesOut is the agency for you”, but we have to face the facts, if only for reasons of bandwidth or competition between customers, we cannot work for everyone....

Here we are. Your company feels mature enough to invite the "media that counts" to a dedicated event: the Press Conference.  The press conference is an initiation point if there ever was one, but it remains a delicate PR event to present, organise and animate.  Here...