Change of Name / Identity

Another key moment is when you change the name of your company. How do you explain this decision to each of your audiences and get them to buy into this new identity?

The name change may be the result of an acquisition, a change of strategy, a willingness to enter new markets, etc. Time and again, you will need to explain the reasons behind this decision to the journalists that follow you, so that they can propagate the news to your audiences. It is a moment that is both decisive and fragile in the life of your company.

StoriesOut regularly assists its clients with this step and actually helps you get your audiences to embrace your new identity.